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about merlin goldsmith

Merlin Goldsmith

Merlin Goldsmith & Jewellery Pte Ltd, situated along the vibrant Serangoon Road in the heart of Little India, Singapore, has carved a niche for itself in the world of fine gold jewelry since its inception in 1991. Renowned for its exquisite craftsmanship and unparalleled quality, Merlin Goldsmith & Jewellery has become a destination for customers from across the globe seeking premium gold jewelry.

Over the years, Merlin Goldsmith & Jewellery has built a reputation of trust and excellence, fostering longstanding relationships with many of its customers. These relationships are a testament to the company’s dedication to offering top-notch service and its commitment to maintaining these bonds with customers past, present, and future. The team at Merlin Goldsmith & Jewellery takes pride in their ability to understand and cater to the unique tastes and preferences of their clientele, ensuring that every piece of jewelry is as special as the person who wears it.

Recognizing the importance of accessibility and convenience in today’s fast-paced world, Merlin Goldsmith & Jewellery has expanded its reach beyond the physical store. With the launch of their online shopping portal, the company has made it easier for customers to explore and purchase their favorite gold pieces from the comfort of their own homes. This digital expansion reflects Merlin Goldsmith & Jewellery’s commitment to innovation and customer satisfaction, bringing the beauty of gold jewelry to customers with just a click.

The selection of 915 gold products offered by Merlin Goldsmith & Jewellery is diverse, catering to a wide range of preferences and occasions. From elegant chains, earrings, pendants, bracelets, and bangles to sophisticated necklaces, charms, spacers, anklets, and rings, each piece is crafted with precision and care. These items showcase the beauty of gold in various designs and styles, ensuring that there is something for everyone.

In addition to their 915 gold products, Merlin Goldsmith & Jewellery also offers an exclusive range of 999 products, including keychains, bracelets, pendants, rings, and pure investment gold bars. These products are designed for those who appreciate the purity and value of gold, whether as a personal treasure or as an investment. The 999 gold items represent the pinnacle of purity, offering customers the opportunity to own a piece of timeless beauty.

Merlin Goldsmith & Jewellery Pte Ltd is more than just a jewelry store; it is a place where tradition meets modernity, and where the beauty of gold is celebrated in every form. Located in the culturally rich setting of Little India, the company continues to shine as a beacon of excellence in the jewelry industry. As Merlin Goldsmith & Jewellery looks to the future, it remains dedicated to providing its customers with exceptional pieces that can be cherished for a lifetime, reinforcing its position as a trusted name in the world of gold jewelry.



A language that is universal. A timeless ritual linking generations. Bonds intertwining, enduring as love.

Giving is etched in eternity. Untarnished, ever bright in memory. A gift for those we treasure,  beyond any measure.
Because some things are not just meant to be told. When words are not enough, Giving is Gold.


Gold is a universal symbol of excellence. This is why we pursue it every day – in the quality of every Merlin masterpiece, in every experience we design and polish for our customers.


We value expertise and knowledge. Over the years, we will continue to expand our learning, striving towards mastering the art of gold.


We treasure our relationships with each customer. Their trust and loyalty are precious gifts that we will always protect above all.


+65 62974168, +65 62974167


75, Serangoon Road, S217980