ON CHEONG CO. PTE LTD (ON CHEONG JEWELLERY)

Since its establishment in 1936, On Cheong Jewellery has evolved into one of the most respected jewellery retailers in Singapore. Known for its commitment to quality, distinctive designs, and fostering enduring customer relationships, On Cheong has garnered trust and loyalty from a broad spectrum of clients. It has the distinguished honor of being the first jeweller in Singapore to receive the SQC (Singapore Quality Class with People and Service Excellence) certification, highlighting its excellence in both product and service.

On Cheong Jewellery is celebrated for its team of skilled jewellery designers and craftsmen who create masterpieces for those with an appreciation for the finer things. The brand’s philosophy, “Crafted by time, Cherished for generations,” underscores its commitment to producing timeless pieces that become family heirlooms.

The brand’s reputation for excellence is further reinforced by its impressive array of accolades, including the ‘Mark of Trust’ from the Quality Jewellers of Singapore Scheme in 2004, multiple Singapore Prestige Brand Awards in the Heritage Category, the Singapore Service Star Award, and many others. These awards recognize On Cheong’s dedication to quality, service, and fair employment practices, along with its contributions to the local industry and community.

In addition to these honors, On Cheong has also been recognized for its support of National Service, receiving the NS Mark, and its commitment to workforce development and workplace excellence, as seen in its Progressive Wage Mark Plus and the Tripartite Alliance Award. The recent WPL:READY Mark status further attests to On Cheong’s ongoing commitment to excellence and innovation.

The name On Cheong, or 安昌, symbolizes Peace and Prosperity, reflecting the brand’s heritage and its aspirations for its clients. The brand identity incorporates symbols of strength and vitality, such as the diamond, and colors of gold and green to represent wealth, prosperity, and longevity.

Through its storied history, distinctive branding, and unwavering dedication to craftsmanship, On Cheong Jewellery remains a symbol of elegance, value, and heritage, true to its tagline: “Crafted by time, cherished for generations.”