Singapore Bullion Market



Poh Seng Jewellers Pte Ltd: Crafting Treasured Memories Since 1939

Poh Seng Jewellers Pte Ltd, established in 1939, stands as one of Singapore’s most respected jewellers. With a rich history of creating exclusive jewellery collections, Poh Seng Jewellers has evolved through generations while remaining deeply rooted in tradition. By blending classic and contemporary designs, they craft jewellery masterpieces that are cherished for a lifetime and passed down through generations.

Poh Seng Collections

Poh Seng Jewellers is renowned for its exquisite collections, characterized by exceptional beauty, quality, and class. Their diversified portfolio includes:

  • 24K, 22K, 20K, and 18K Yellow Gold
  • 18K White Gold
  • Diamonds
  • Precious Stones
  • Gems
  • Jade
  • Pearls

Each piece adheres to the highest quality benchmarks, ensuring customers receive only the finest jewellery.

Expertise and Experience

With a longstanding presence in the jewellery industry, Poh Seng Jewellers boasts unparalleled expertise. From consultation to the repair and setting of jewellery, their fully trained team members are experts in premium quality jewellery. This extensive knowledge instills confidence in customers, ensuring they have a comprehensive understanding of the products.

Poh Seng Services

Poh Seng Jewellers offers a wide range of services to meet every customer’s needs:

  • Customisation
  • Engraving
  • Restoration
  • Resizing
  • Corporate Gifts
  • Trade-In

For requests beyond these services, customers are encouraged to email for assistance.


Poh Seng Jewellers provides precious designs suitable for all occasions, including:

  • Yellow Gold
  • Rings
  • Pendants
  • Earrings
  • Bangles & Bracelets
  • Necklaces
  • Gold Bars & Others
  • Corporate Gifts

Buyers Guide: Understanding Diamonds and Gold

Diamonds: The 4Cs

The true value of a diamond is defined by the 4Cs: Colour, Clarity, Cut, and Carat.

  1. Colour: Diamonds range from brown to rare pinks, blues, and greens, with white or colourless diamonds being the most valuable.
  2. Clarity: A diamond’s clarity refers to its internal purity, with fewer inclusions indicating greater clarity and brilliance.
  3. Cut: The cut of a diamond, rather than its shape, determines its brilliance and value.
  4. Carat: A diamond’s weight is measured in carats, with one carat equal to 0.2 grams.

Gold: Understanding Its Value

Gold, measured by troy weight and grams, is often alloyed with other metals, with 24 carats being pure gold. The price of gold is determined on the open market, with Gold Fixing in London providing a benchmark figure.

White Gold vs. Platinum

  • White Gold: An alloy of gold with white metals like silver or palladium, usually rhodium-plated to maintain its white appearance.
  • Platinum: Used in jewellery in almost its purest form (95% pure), platinum is more expensive than white gold but does not require rhodium plating.


Poh Seng Jewellers Pte Ltd combines a rich heritage with modern expertise to offer jewellery that captures treasured memories for a lifetime. With their extensive collections, expert knowledge, and wide range of services, Poh Seng Jewellers continues to be a trusted name in Singapore’s jewellery industry.


+65 62237227, +65 62238605


227/229, New Bridge Road, S059433