RISIS Private Limited: A Golden Legacy of Innovation and Elegance
Crafting a Unique Singaporean Souvenir
In the mid-20th century, Singapore’s burgeoning tourism industry sought a distinctive emblem akin to Japan’s Mikimoto pearls or New Zealand’s sheepskins. This vision was shared by Finance Minister Dr. Goh Keng Swee, who envisioned a souvenir that would encapsulate the essence of Singapore for visitors. Concurrently, Dr. Lee Kum Tatt, a visionary biochemist and the first Chairman of Singapore’s Science Council, embarked on a journey that would lead to the creation of one of Singapore’s most iconic brands: RISIS.
Image c/o RISIS Private Limited
The Inception of RISIS: From Vision to Reality
The genesis of RISIS can be traced back to a personal desire by Dr. Lee to create something everlasting for his wife, Engeline. Inspired by her wish for orchids to endure eternally, Dr. Lee pioneered a method to plate live orchid blooms with gold, symbolizing both beauty and permanence. This innovation culminated in the creation of the gold-plated Oncidium Engeline Lee in 1974, setting the foundation for RISIS’s future endeavors.
The Launch of RISIS Orchids
RISIS, aptly named by reading SISIR (Singapore Institute of Standards and Industrial Research) in reverse, made its debut in April 1976. The brand quickly captivated the hearts of both locals and tourists, establishing itself as a hallmark of Singaporean craftsmanship. The launch series featured the Aranda Deborah, among other exquisite orchids, showcasing the brand’s commitment to elegance and quality.
Expanding the Legacy
Beyond its classic gold-plated orchids, RISIS has diversified its offerings to include a variety of contemporary decorative products for both home and office settings. The brand’s portfolio now features collections such as Dainty Orchids, Enchanted Mangrovia, Peranakan Orchid, Phalaenopsis Moments, and Ascocenda Moments, each embodying the brand’s ethos of innovation and beauty.
RISIS Symbol of Singapore’s Ingenuity
Since its inception, RISIS has not only been a testament to Singapore’s innovative spirit but also a beacon of the country’s cultural heritage. The brand’s success story is deeply intertwined with the nation’s journey towards economic and technological advancement, reflecting the perseverance and creativity at the heart of Singaporean identity.
RISIS Conclusion
RISIS Private Limited stands as a monument to Singapore’s ability to blend tradition with innovation, creating products that are not only aesthetically pleasing but also rich in cultural significance. From its historic launch at TANGS Orchard to its contemporary collections, RISIS continues to enchant individuals around the world, offering a piece of Singapore’s heritage that truly lasts forever.
